Although you may not get some of the advanced capabilities of a dedicated platform, there are more than enough marketing automation tools in Sugar. All three Sugar editions provide a complete range of features for marketing teams, including drip campaigns, lead routing, web forms, a landing page builder, email marketing, newsletters, and campaign dashboards. If you’re looking for the best CRM software with out-of-the-box marketing tools, SugarCRM is a clear choice. Your team can collaborate on projects, topics, and sales opportunities through a central news feed and an enterprise social network via Salesforce Chatter. It’s designed to help salespeople stay productive from any device, whether it’s a laptop, a smartphone, or even a smartwatch. The Salesforce Sales Cloud is built around contact and opportunity management. As is customary, contact and account management is at the core, supported by lead routing, quote management, forecasting, and other features. Each sales representative can access system information (accounts, tasks, products, etc.) through a personalized homepage available online, on-premise, or via native mobile apps. The Sugar platform is designed to help businesses manage the entire customer life cycle. Although these cloud solutions do, at most times, tend to solve business problems, however, they still do not offer the customize-ability nor the flexible integrate-ability of open-source CRMs such as Sugar. Furthermore, Salesforce offers a number of cloud solutions that cater to the needs of businesses belonging to various industry verticals, hence, increasing the functionality of the CRM. Salesforce can be configured to align with the business processes of the implementing organization. However, that is not to say that Salesforce is extremely rigid, offering little to no customization. Therefore, Sugar brings far more value and control to the business as compared to Salesforce. Every element of Sugar is available for code-level inspection by a developer and can be augmented and replaced as deemed necessary for your organization. SugarCRM customization and integrations lead to robust business growth. ![]() As a result, companies enjoy more variations and options that come with Sugar. Furthermore, along with the ability to modify your CRM according to your own needs, it offers multiple choices with regards to deployment, hosting, and enhancement – allowing more control to the customers. For example, Sugar aligns your sales and marketing teams to deliver a consistent message throughout the entire customer journey. It allows companies to easily integrate their customer-facing business processes in order to build more profitable relationships. It is equipped to be more responsive to the actual needs and requirements of different businesses. Unlike Salesforce, however, Sugar’s open source architecture has more room for creativity and customization. Moreover, as Salesforce is built on a closed source platform, users have very little say in the deployment and management of the system. There are hidden costs, complexities, and lack of control associated with Salesforce. However, all is not sunshine and daisies with Salesforce. Companies looking for a reliable CRM solution without any bells and whistles would immediately go for it. Since its inception, Salesforce has become the industry standard. Therefore, let’s just take a moment to think about this and start by taking some factors into consideration which tend to affect the choice of CRM for businesses. Choosing the right CRM is critical to your business success, hence giving rise to a SugarCRM vs Salesforce debate. Adoption of Sugar is on the rise since customers are finding great value in it. One of the major players in competition with Salesforce is Sugar by SugarCRM. There’s no doubt that it is a major player, but is it the right choice for your business? Other players have also sprung up in the digital market. ![]() If you’re trying to find a CRM system for your business, you’ve probably already heard of Salesforce. But the presence of dozens of CRM software out there in the market makes the selection process very complex and intriguing. The significance of customer relationship management has, hence, made CRM as one of the most talked about software in the business industry, since CRM software acts as a major aid during customer relationship management.
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